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    <loc>https://hannahproduct.work/portfolio</loc>
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    <lastmod>2025-03-05</lastmod>
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    <loc>https://hannahproduct.work/portfolio/plg</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-24</lastmod>
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      <image:title>Product Portfolio - PLG 0-1 - Make it stand out</image:title>
      <image:caption>Improve website visitor to user acquisition with new messaging and feature</image:caption>
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    <loc>https://hannahproduct.work/portfolio/pb</loc>
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    <lastmod>2024-07-31</lastmod>
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      <image:title>Product Portfolio - Customer Intelligence - Make it stand out</image:title>
      <image:caption>“Customer” is the common language between CF teams and Product Teams</image:caption>
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      <image:title>Product Portfolio - Customer Intelligence - Make it stand out</image:title>
      <image:caption>Sample Clustering on User Feedback</image:caption>
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      <image:title>Product Portfolio - Customer Intelligence - Make it stand out</image:title>
      <image:caption>Cohort User Retention users returning WoW after taking core workflow actions</image:caption>
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      <image:title>Product Portfolio - Customer Intelligence - Make it stand out</image:title>
      <image:caption>Before State - users have to navigate through many steps and still hard to accomplish their JTBD</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Customer Intelligence - Make it stand out</image:title>
      <image:caption>After State- users in MVP can navigate to dedicated “Customer Board” to solve their workflow easily</image:caption>
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      <image:title>Product Portfolio - Customer Intelligence - Make it stand out</image:title>
      <image:caption>PMF Score for Product and Customer-Facing</image:caption>
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  <url>
    <loc>https://hannahproduct.work/portfolio/search</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-29</lastmod>
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      <image:title>Product Portfolio - Optimizing Search - Make it stand out</image:title>
      <image:caption>In-App survey to ask users their signed up reason</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Optimizing Search - Make it stand out</image:title>
      <image:caption>Domain Monitoring - example user inputs that are meant to be URL Scanner</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Optimizing Search - Make it stand out</image:title>
      <image:caption>Initially tried promoting the new typosquat monitoring feature front and center on the /homepage. However, most visitors still defaulted to the URL Scanner due to organic search. Redesigned the web interface to be tab design to clearly distinguish between the two use cases, making the URL Scanner the default while still highlighting the domain monitoring feature to attract the intended audience. 2. Search Intents Differentiation</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Optimizing Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Optimizing Search - Make it stand out</image:title>
      <image:caption>Provide clear instructions and copy to educate users about the new typosquat monitoring feature, explaining how it helps them look up lookalike domains before they take any actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605d53f463903046e114e95/37773954-a3eb-4c1f-9ae0-2c6118ac9a12/Screen+Shot+2024-07-18+at+2.26.54+PM.png</image:loc>
      <image:title>Product Portfolio - Optimizing Search - Make it stand out</image:title>
      <image:caption>Automatically detect if the user's input is a long URL. If so, prompt them if they are meant to use the URL Scanner instead before proceeding with the CTA. Ensure consistent in-app and web messaging to effectively guide users.</image:caption>
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  <url>
    <loc>https://hannahproduct.work/portfolio/startup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-24</lastmod>
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      <image:title>Product Portfolio - Startup Founder Journey - Make it stand out</image:title>
      <image:caption>Built Landing Page to communicate value via messaging and product screenshots</image:caption>
    </image:image>
    <image:image>
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      <image:title>Product Portfolio - Startup Founder Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Product Portfolio - Startup Founder Journey - Make it stand out</image:title>
      <image:caption>Centralized User Research</image:caption>
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      <image:title>Product Portfolio - Startup Founder Journey - Make it stand out</image:title>
      <image:caption>Product Wireframes</image:caption>
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  <url>
    <loc>https://hannahproduct.work/portfolio/mural</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-24</lastmod>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>Validating prototype with users</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>High-level view of centralizing company needs</image:caption>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>Final design for v2 Dashboard</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>V1 Dashboard was not catching up to Enterprise Readiness to communicate billing needs</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>Collaborate with product design to understand high level themes we need to design for Admin users</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>Jobs-to-be-done from Admin users that we need to use as an organization to use as we scale for Enterprise.</image:caption>
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    <image:image>
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      <image:title>Product Portfolio - Enterprise Readiness - Make it stand out</image:title>
      <image:caption>Virtual White Boarding sessions with our own product (company culture collaboration before this was mainstream )</image:caption>
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  </url>
  <url>
    <loc>https://hannahproduct.work/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-06-28</lastmod>
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